By Jared Pomranky

So you’re starting a new business or thinking about starting a business. In addition to a lot of work and opportunity in front of you, you also have one very big question to answer. How are people going to find you? With the exception of very few people, no one is using the yellow pages to find businesses anymore. The majority of users are visiting search engines like Google, Yahoo, and Bing to get their business information including local businesses. If your potential customer is searching for your company right now, what are they going to find?

Developing a website is a great way to put your company online, provide information to your potential clients, and it gives you a platform to brand your new business. There are 3 considerations when creating your website:

1. What is your website going to accomplish?
2. How often do you need to change your website content?
3. How are you going to get your website created?

What is your website going to accomplish?

If you don’t have a very specific answer to this question, you are fighting an uphill battle online. » Read more: Career Transition: Creating a Website for Your Small Business