By Dawn Bugni

Recently, Twitter friend Bridget Haymond, of Truth for Life Coaching, approached me to collaborate on putting together handouts for job seeking members of the congregation at her church — Grace Covenant Church, in Charlotte, NC. I happily obliged.

With Bridget’s permission, I’ll also share the information we created together with my blog readers. Here’s the first in a series of four posts addressing: Tips for times of transition.

Career marketing strategies for job seekers:

1. First and foremost, understand the job search is “all about them”, the potential employer. The beginning of the search is yours – you decide when you start the search (sometimes with a bit of outside influence). The end of the search is yours – you decide which offer to accept. However, in between, every correspondence, every interaction, with everyone from the custodian to the CEO, must be done from a “this is what I can do for you and your organization” perspective. It is all about them.

2. Target, focus and differentiation are key in this market. “I’ll do anything” is not a job search strategy. It is the candidate’s job to focus on what the industry or hiring company values, target their » Read more: Tips for times of transition: Part 1 – Career marketing strategies for job seekers