By Gail Z. Martin
What time and personnel resources will social media activities require from me?
In my book, 30 Days to Social Media Success, I recommend setting aside 30 minutes a day for 30 days to get your social media strategy up and running. After that, you’ll need to allow some time each week to keep your sites updated with fresh content. The key thing is to create your strategy based on your top business goal and key target audience to keep you from getting distracted by time-wasters like cute pictures of kittens and online games like Farmville. As far as personnel resources, that depends on whether or not you want to do the work yourself. If your company is heavily dependent on e-commerce, then it may be worthwhile for you to have a dedicated social media person. For most companies, a virtual assistant can handle uploading posts and keeping sites fresh (with content you provide) for just a few hours a week.
