By Gail Z. Martin
Is blogging worth the time to invest in posting continuous content?
I’ve seen studies that indicate that blogs can easily require 1-3 years to build a substantial following. Remember, social media isn’t a silver bullet. Things that take time in the offline world take time online as well. You can increase the visibility of your blog by using your RSS feed to send blog content to your web site and social media sites, and by including a link to your blog in all your newsletters, correspondence, business cards, web sites, email signature blocks, signage and other materials. Another way to build visibility is to invite guest bloggers to post, because they’re very likely to mention that they were your guest to their lists and followers. Blogging is just another form of networking and relationship building. It also provides a 24/7 way for people who want to check you out to get to see your personality and expertise in action. For all those reasons, I consider blogging to be a valid use of a business person’s time.

Whether you’re in a new leadership position due to a promotion or being newly hired, you may have to learn to think in a new way. To be successful, you need to shift your mindset so you can focus on the new requirements and outcomes you’re being held accountable for. In other words, you need to let go of many tasks that have made you successful thus far and focus on what your team can deliver. If you don’t, you won’t make the leap into your new position successfully.

