Posts Tagged ‘Social capital’

Q & A: Creating Visibility For Your Business with Blogging

January 13th, 2011

By Gail Z. Martin

Is blogging worth the time to invest in posting continuous content?

I’ve seen studies that indicate that blogs can easily require 1-3 years to build a substantial following.  Remember, social media isn’t a silver bullet.  Things that take time in the offline world take time online as well.  You can increase the visibility of your blog by using your RSS feed to send blog content to your web site and social media sites, and by including a link to your blog in all your newsletters, correspondence, business cards, web sites, email signature blocks, signage and other materials.  Another way to build visibility is to invite guest bloggers to post, because they’re very likely to mention that they were your guest to their lists and followers.  Blogging is just another form of networking and relationship building.  It also provides a 24/7 way for people who want to check you out to get to see your personality and expertise in action.  For all those reasons, I consider blogging to be a valid use of a business person’s time.

How does social media compare to direct advertising and general advertising in reach and results? » Read more: Q & A: Creating Visibility For Your Business with Blogging

Back to Top

Career Tips: Change Your Management Mindset

April 29th, 2010

By Jean Kelley

Jean KelleyWhether you’re in a new leadership position due to a promotion or being newly hired, you may have to learn to think in a new way. To be successful, you need to shift your mindset so you can focus on the new requirements and outcomes you’re being held accountable for. In other words, you need to let go of many tasks that have made you successful thus far and focus on what your team can deliver. If you don’t, you won’t make the leap into your new position successfully.

Unfortunately, many people don’t transition into leadership roles well. Why? Sometimes they simply don’t know what’s expected of them. Communication is poor in many companies, and few people receive detailed instructions on how to lead and what competencies it takes to lead. So while someone may get a new title, they have no idea what to actually do in this new role. As such, they face ambiguity every day. Other times people are moving from a technical role into a leadership role, and they don’t want to let go of their spreadsheets, maps, or other technical responsibilities. They enjoy the details of the work and aren’t ready to delegate those details to others. They claim that it will take them longer to teach someone than to actually do the work themselves. » Read more: Career Tips: Change Your Management Mindset

Back to Top