Posts Tagged ‘social brand’

Q & A: Social Media Impact on Your Customers

January 27th, 2011

By Gail Z. Martin

Do my SEO rankings improve with engagement in each of these avenues (FaceBook, LinkedIn, Twitter, Blogging)?

Usually yes. The more you are actively posting and engaging online, the more valid places search engines find your name, content and products. You can help this process by using the hash tag (#) in Twitter to make your keywords more easily searchable. Use Google Keyword Tool to find the most-searched words to describe what you do and then make it a habit to use those more search-popular words whenever possible. On blogs, make sure you use keywords and tags.

How do you know when you’re making a difference/impact on customers?

Well, the short answer is—you ask your customers! But remember, social media is more like networking luncheons than it is advertising. You can be making a deep impact on someone, but » Read more: Q & A: Social Media Impact on Your Customers

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Posted in Social Media: Linkedin,Twitter, FaceBook

Tags: 30 Days to Social Media Success DreamSpinner Communications Gail Z. Martin online social networking social social brand social marketing social media social media activities social media marketing Social Media Success social networking social networking strategy Social Networks

Q & A: Creating Visibility For Your Business with Blogging

January 13th, 2011

By Gail Z. Martin

Is blogging worth the time to invest in posting continuous content?

I’ve seen studies that indicate that blogs can easily require 1-3 years to build a substantial following. Remember, social media isn’t a silver bullet. Things that take time in the offline world take time online as well. You can increase the visibility of your blog by using your RSS feed to send blog content to your web site and social media sites, and by including a link to your blog in all your newsletters, correspondence, business cards, web sites, email signature blocks, signage and other materials. Another way to build visibility is to invite guest bloggers to post, because they’re very likely to mention that they were your guest to their lists and followers. Blogging is just another form of networking and relationship building. It also provides a 24/7 way for people who want to check you out to get to see your personality and expertise in action. For all those reasons, I consider blogging to be a valid use of a business person’s time.

How does social media compare to direct advertising and general advertising in reach and results? » Read more: Q & A: Creating Visibility For Your Business with Blogging

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Posted in Social Media: Linkedin,Twitter, FaceBook

Tags: 30 Days to Social Media Success DreamSpinner Communications Gail Z. Martin social brand Social capital social marketing social media social media activities social media budget social media marketing Social Media Success social networking social networking strategy Social Networks

Job Search Tips: It’s Not Just The Economy, It’s You

April 11th, 2010

By Phil Rosenberg

Republished with permission from Phil’s blog on reCareered

What happens when the going gets tough?

In sports, when a team is about to face a tougher opponent, when they are expected to lose, do their coaches have them prepare in the same way? When you’re up against a tough business problem, up against a difficult challenge, do you go prepare the same way as for something easy?

Successful teams, competitors, and business people attack difficult challenges differently than the easy stuff. They prepare differently, they train harder, they push themselves, and they try new tactics to put prepare their competition. Better preparation is why underdogs have a fighting chance to win.

Bobby Knight, 3 time NCAA basketball championship coach, is a great example of this type of preparation. Bobby had solid players who never gave up, who responded to the amazing work ethic that Bobby drilled into their skulls and hearts. His 3 championships with Indiana were teams that rose above the talents of the individual players – these teams were greater than the sum of their parts. » Read more: Job Search Tips: It’s Not Just The Economy, It’s You

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Posted in Job search tips

Tags: blogs building relationships cover letters job search Job search tips job search tools Job Seekers Networking Phil Rosenberg reCareered Resumes social brand

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