Posts Tagged ‘self employment’

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Career Transition: Creating a Website for Your Small Business

July 25th, 2010

By Jared Pomranky

So you’re starting a new business or thinking about starting a business. In addition to a lot of work and opportunity in front of you, you also have one very big question to answer. How are people going to find you? With the exception of very few people, no one is using the yellow pages to find businesses anymore. The majority of users are visiting search engines like Google, Yahoo, and Bing to get their business information including local businesses. If your potential customer is searching for your company right now, what are they going to find?

Developing a website is a great way to put your company online, provide information to your potential clients, and it gives you a platform to brand your new business. There are 3 considerations when creating your website:

1. What is your website going to accomplish?
2. How often do you need to change your website content?
3. How are you going to get your website created?

What is your website going to accomplish?

If you don’t have a very specific answer to this question, you are fighting an uphill battle online. » Read more: Career Transition: Creating a Website for Your Small Business

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Career Transition: Do You Have What it Takes?

June 6th, 2010

Not everyone is cut out to be their own boss

By: Drew Gerber

I recently saw on the news that the recession has prompted more and more people to go into business for themselves.

In the automotive, newspaper, banking industries and many others, the story is the same. The jobs Americans thought would always be there no longer seem so secure.  The end result is that many employees feel working for themselves may provide a more secure financial future in the long run than staying with their long-time employers.

Not everyone, however, is cut out to be in business for themselves. I’ve identified some common attributes of successful entrepreneurs as I’ve started several companies of my own over the past decade.

First, they value a sense of independence. Entrepreneurs like being in control of their own income, schedule and destiny.

Right after earning a bachelor’s degree in chemical engineering from the University of Utah, I went to » Read more: Career Transition: Do You Have What it Takes?

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Career Transition: 9 Reasons NOT to Start Your Own Business

May 24th, 2010

By Randy Duermyer

Randy DuermyerIf you’re struggling to find work and have been thinking of starting a business, you’re not alone. As the job market has been wallowing in muck, many independent-minded souls have been considering entrepreneurship as a means of securing their future. Self-employment offers a level of freedom that makes it very attractive on the surface, but starting a business is not for everyone.

Here are nine reasons NOT to start your own business – at least if you can’t overcome them.

1. You Don’t Have a Nest Egg

Any business you start will take some time to start generating a level of income that will support you. In the meantime, you’ll have some startup and ongoing expenses – no matter how small the business. Ideally, you should have at least 4 to 6 months of your expenses as a fallback. This will give you some time to get your self established and, hopefully, establish a steady revenue stream from your business.

2. You Can’t Get or Afford Health Insurance

It’s pretty risky to go without health insurance and it may be a few years until new federal » Read more: Career Transition: 9 Reasons NOT to Start Your Own Business

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