Posts Tagged ‘Personal Branding’

Social Media and Job Recruitment

August 23rd, 2011

By Adam Bruk

Usually after meeting someone that you want to build a connection with, you turn to Facebook, LinkedIn, and other social media networks to learn more about them. What makes you think recruiters don’t do the same thing? They want to know as much as they can about you to make sure they fully know who you are before continuing in the recruiting process. If your photos primarily show you at the bars or around alcohol, a recruiter will be skeptical about moving forward with you. This isn’t the impression you want to make; you want to prove to the recruiter that you are the responsible and qualified individual that you presented during your interview.

It is very important to “clean up” your social media accounts and monitor them consistently to make sure you aren’t tagged in anything that you wouldn’t want your grandparents and religious leaders to see. Many students think that changing their last name to their middle name will stop recruiters from finding you. I spoke with an HR manager a few months ago who told me that she doesn’t search by name; she searches by email address. She told me she gets suspicious as to why people try and alter their name to be hidden.

The other option that is available is to de-activate your social media accounts. I don’t recommend » Read more: Social Media and Job Recruitment

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Job Search Tips: What’s Your Story?

June 9th, 2011

By Bob McIntosh

I remember being in a Chinese restaurant in Vancouver, Canada, where my four brothers, mother, father, and I were waiting for our food to come. My father was telling us a story on our favorite topic—how our parents met—and even though the food was late in coming, we were all enthralled. I think we’d heard this story a bazillion times, but as teenagers and pre-teens, we couldn’t get enough of it. My father’s story began like it always did, after one of us gave him the directive, “tell us about how you and Mom met.”

In a way my father’s storytelling was similar to what job candidates must do at an interview when asked to tell a story. Often at behavioral interviews the employer will ask for specific events meant to extract particular skills from a job candidate.

This method of interviewing is effective for a number of obvious reasons:

  1. It is an excellent way for employers to learn about the candidates’ work experience and relevant accomplishments, or lack of accomplishments.
  2. Past performance is a true indicator of future performance.
  3. Telling stories is not an easy thing to do, especially if you’re not prepared to tell them.

A successful story includes the following principles:

Meaning. What meaning does your story have? Here’s a big hint: it must be applicable to the job for which you’re applying. Asked how your strong communications skills made a difference at a specific moment or period of time, and you talk about a time you demonstrated strong written communication skills may not have meaning. » Read more: Job Search Tips: What’s Your Story?

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Social Media: How Social Media Can Help You Find and Get a Job

June 5th, 2011

By Dee Carter

Social media has dramatically changed the contemporary landscape. It has revolutionized the way people are able to meet and keep in touch. It is also arguably one of the first places where individuals learn of breaking news. However, while these are generally common examples of how social media is being used in today’s society, more and more often it is beginning to fill a niche that had previously been filled by newspaper classified ads or online job recruitment websites. With an ever growing frequency, social media is beginning to help job seekers find meaningful careers.

However, how does something that was conceived with socialization in mind become a spearhead of career growth in this new economy? Here are a few reasons why and some advice on how to maximize the impact of social media on your job hunt.

First, social media facilitates an old fashioned idea: networking, or finding a job though preexisting social contacts. It is by no means a new idea. Many readers may very well remember their college or university career services offices telling them to go out into the world and network, network, network. Well, online it is generally the same idea. However, instead of attending a social function and talking about or hearing of job prospects, the social function has moved to the internet. The only » Read more: Social Media: How Social Media Can Help You Find and Get a Job

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