Reprinted with permission.

By L. Drew Gerber

Whether you are looking for a job, thinking of starting your own business or even steadily working for someone else, this is a good time to start marketing and branding yourself.

Companies have long known the importance of making a name for their products and services to set themselves apart from their competition. Today’s rapidly shifting economy combined with our increasingly Web-driven communications make it essential for individuals to constantly assess, update and promote their skills.

OK, you say, I understand why Microsoft, Apple, Nike, Kellogg’s, Campbell’s and Nabisco brand themselves. I’m not a computer, a shoe or a can of soup.

Well, just like those companies, you face competition every day, whether you know it or not. Branding yourself is the key to standing out, no matter if you are selling a product, a service or yourself.

This economy makes it essential for us all to rethink how we view and market ourselves. Why? If » Read more: Personal Branding: Tips for Marketing Yourself