By Nelly Tonchev
Nowadays fewer people will ask for your phone or email, they will Google your name to learn information about you and connect online …. are you online? In this day and age if you are not active on social networks you are in danger to being “out of loop”. Social Networks are wonderful tools that can reinforce your personal brand and also your job search. You can make new contacts, share information, promote your services and expertise and extend your brand reach. But to make the most of the social networking you need to have a good plan and make sure your privacy is protected.
Here are few simple steps:
- Spread the same professional picture (Avatar) across all networks: blogs, web sites, etc… Using clowns or cartoons are poor way to present your self and your business in professional manner
- Create complete and consistent Profile across all networks: name, summary, description, education, interests, web sites, Avatar (picture), this is your virtual resume, keep the information consistent and professional
- Join only trusted networks and relevant to your interest or situation to overcome the social media overload » Read more: Personal Branding: How to build and maintain strong online presence
Nowadays at most companies, applicant tracking system (ATS) software uses keywords to filter resumes before a human ever reviews them. Search results are sorted in a list from 100% match to 0% and if your resume is ranked as a 100% match, then you have 10 seconds to make the impression that you are the right candidate for the job. How do you get in the top 100%? What is the secret behind the term “keywords”?
