Posts Tagged ‘MySpace’

Personal Branding: What’s in a name?

July 7th, 2010

Digital dirt on search engines can make or break your next job offer!

By StormStaff

Here’s a question for you: have you ever Googled your name?  If not, you may want to take a moment to type it into the search bar and see what comes up!

In our previous blog post, we told you to Google your name. Why? When doing research prior to your job hunt, it is always important to not only research potential employers but yourself as well! Many hiring managers and recruiters do this, so that means your online presence can make or break your job search now more than ever before. Make sure positive and professional content appears under your name before someone may find something you won’t want to be seen.

First off, how can you search yourself? Check out several search engines like Google, Yahoo, Ask, Bing, etc. Review the first three to five pages of results for content.

When you conduct your search, try the following search options:

- Type in alternate forms of your name – any nicknames, alternate spellings, etc.

- Type in your middle name

- Type in your middle initial

- Type in the names of any former employers included with your name

If you’ve searched yourself and found nothing, now is the perfect time to add to your professional online presence! There are several steps you can take:

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Job Search Tips: 5 Ways Social Media Gives Job Seekers An Advantage

May 16th, 2010

By Phil Rosenberg

This is a republication of an article Phil wrote for NewMediaHire.

Phil Rosenberg

In today’s hyper-competitive, recessionary job market, job seekers are finding more barriers than good news. Creative social media use gives job seekers a way to beat the odds. When government figures list unemployment as 6 times greater than job openings, you’ve got to try something different to be noticed.

The good news is that Social Media gives job seekers plenty of opportunities to stand out. While most job seekers recognize Social Media’s help in networking, few take advantage of Social Media’s power in branding, Subject Matter Expertise, research and differentiation.

Here’s a list of 5 ways social media gives job seekers an advantage:

    • Linkedin is great for more formal contact with hiring managers, and to discover who to contact within a company. Linkedin has tools that overlay major job boards, so job seekers see who to contact in their network are at target companies where jobs are advertised.  For an examples of all these points see 20 Ways to Brand Yourself.
    • Facebook’s sheer size, viral distribution and groups make it a great place for media professionals to build network contacts. Facebook is great for more informal networking, especially to use common interests to contact hiring managers. Identify contact manager on Linkedin, discover common interests, search for them by name on Facebook groups with common interests and start a discussion about something other than your job search. Build a relationship first, and the decision maker will ask what you do. » Read more: Job Search Tips: 5 Ways Social Media Gives Job Seekers An Advantage

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