Posts Tagged ‘Marci Reynolds’

Building a Tweet Content Strategy For Your Job Search

September 29th, 2009

by Marci Reynolds, CEO of J2B Marketing

Online Branding, Social Media & SEO Expert


I’d like to share my tips on Building a Tweet Content Strategy For Your Job Search.

When I discuss using Twitter with job seekers one of the most common objections I hear is, “I don’t know what to Tweet about.” As a result, many job seekers are not using Twitter.

As you probably know, Twitter is one of the most popular, social networking websites on the Internet and more than 20 million people visit Twitter every month. These visitors include hiring managers, human resources and recruiters that work for the companies that you want to work for. So.. I recommend that every Job Seeker use Twitter.

In an earlier blog post, I reviewed 5 ways job seekers can use Twitter for their job search. Today’s post will provide tips on the actual Tweet publishing; what to write about, where to get ideas and how often to publish them.  This is often called a Tweet content strategy. (Note: There is a video version of this post, available here.)

What Kind Of Tweets Should You Publish?

I recommend that job seekers publish a mix of different Tweet topics. Here are some specific examples

» Read more: Building a Tweet Content Strategy For Your Job Search

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How To Use LinkedIn Groups for Your Job Search (Video Blog)

September 29th, 2009

by Marci Reynolds, CEO of J2B Marketing

Online Branding, Social Media & SEO Expert

Click on this link to go to the Video Blog: How To Use LinkedIn Groups for Your Job Search (Video Blog)

About J2B Marketing

J2B Marketing is a “Job Seeker 2 Business”™ Internet Marketing Services Firm based in Greater Boston, Massachusetts and offering services virtually across the United States. From LinkedIn profile makeovers to launching Twitter strategies, J2B harnesses the latest internet and marketing communication tools available to help Job Seekers get back to work faster. The firm is led by Marci Reynolds, previously VP North America Sales Operations at Monster.com. Learn more at www.j2bmarketing.com.

Video Transcript

» Read more: How To Use LinkedIn Groups for Your Job Search (Video Blog)

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5 Ways To Use Twitter For Your Job Search

September 29th, 2009

by Marci Reynolds, CEO of J2B Marketing

Online Branding, Social Media & SEO Expert

There are many ways that using Twitter can help job seekers with their job search strategy and online branding.  I will cover five in today’s blog post.

It’s Not Just A LinkedIn World

I recently surveyed job seekers in the Massachusetts area about their online presence and found that while most job seekers had set up a LinkedIn profile, very few were using Twitter.

As you probably know, Twitter is one of the most popular, social networking websites on the internet and more than 20 million people visit Twitter every month.

These visitors include hiring managers, human resources staffers and recruiters that work for the companies that you want to work for. So, I recommend that every Job Seeker uses Twitter. Here are some specifics..

1) Using Twitter can expand and reinforce your online brand

By writing a compelling, keyword rich profile AND publishing high quality, targeted Tweets you will promote and demonstrate your skills, abilities, knowledge… and differentiate yourself from the competition. (FYI- Here’s more info on a Tweet Content Strategy for your job search.) » Read more: 5 Ways To Use Twitter For Your Job Search

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