By Bob McIntosh, CPRW, MBTI
Do you have an outstanding LinkedIn profile? Are you working on improving it? Or is it blank and forgotten? If the answer is the former, I salute you. Even if you’re making daily strides to make it better, there’s hope for you. On the other hand, if your profile resembles something found in the attic and needs to be dusted off, then close down your account. That’s right, close it down. The miniscule space you’re taking up on the Internet is too much.
A vast majority of LinkedIn.com aficionados will concur that the most important investment you must make in your LinkedIn involvement is your profile, as it presents you as a serious jobseeker and business leader. Your profile is essentially your most potent online branding tool and how people measure your accomplishments, based on a number of components: Photo; Summary; (Work) History; Education; Interests; Recommendations, Connections; and some extras like a blog, website, reading list, slideshow, and more. Without an effective profile, you’re wasting your time and possibly hurting your chances of getting an interview or enhancing your business.
LinkedIn offers some pretty neat features that require a strong profile in order for an LI user to reap rewards from them. There are notable features like Jobs, People, and Companies search. But if you want to utilize any of these features, such as apply for a job on LI, locate a long-lost person, » Read more: LinkedIn: A Strong LinkedIn Profile and the Answers Feature Go Hand in Hand



