In Part 2 John LaRosa and Brad Marston from Four Tier Strategies, LLC join NEJS to continue the discussion of social media for job seekers. They delve into the importance of delivering value and being seen as an expert in your field. When you are watching social media you can filter down to the items that interest you (topically, geographically, etc.). On line you are selling yourself and selling consists of targeting, repetition, and exposure. You must be active to stand out on the social media sites. Companies are now using social media for candidate search and candidate evaluation.

In Part 1 John LaRosa and Brad Marston from Four Tier Strategies, LLC join NEJS to discuss social media and how companies are using it to find candidates.  Today approximately 90% of companies are using some social media strategies to identify people they want for their organization.  John and Brad talk about where job seekers must appear and how you can distinguish yourself from other candidates.  Companies today are looking for passive candidates (people who are not actively looking for a job) who are perceived as experts in their field, does your social media presence measure up?