In Part 2 John LaRosa and Brad Marston from Four Tier Strategies, LLC join NEJS to continue the discussion of social media for job seekers. They delve into the importance of delivering value and being seen as an expert in your field. When you are watching social media you can filter down to the items that interest you (topically, geographically, etc.). On line you are selling yourself and selling consists of targeting, repetition, and exposure. You must be active to stand out on the social media sites. Companies are now using social media for candidate search and candidate evaluation.