By Drew Gerber
A bear market is the time to buy, whether you are looking for a bargain in stocks, real estate or other investments. Opportunities abound during times of economic uncertainty for those willing to find them. The same is true for those considering starting a franchise business.
The recession is driving more and more people to go into business for themselves, according to recent news reports. When job security with a long-time employer isn’t so secure any more, starting a business becomes more attractive.
Thousands of employees who have been given pink slips or early retirement are looking for opportunities to become entrepreneurs. Many of them will choose to open a franchise as a way to test the entrepreneurial waters without having to start a business from scratch.
Franchising offers a lot of opportunities and advantages, among them training and support, an established customer base and product name recognition.
But, no matter how great or well-known the product or service is, the franchisee is not guaranteed success. He or she must possess ambition, drive and business savvy, just like any other » Read more: Career Transition: Checklist for Success – Finding out if running a franchise is right for you
Whether you are looking for a job, thinking of starting your own business or even steadily working for someone else, this is a good time to start marketing and branding yourself.
