Judy Parisella is the Senior Online Marketing and Sales Nut at BuyTeddieOnLine.com, a web based company that she recently founded dedicated to selling Teddie Peanut Butter.  Once described by the SBA as an ‘entrepreneur with passion and spunk’, Judy went from a position as the North American Marketing Manager for SAP to unemployed.  Twenty-four hours later she began immersing herself in social media marketing eventually establishing her own marketing company focused on SEO, SEM, Social Media, Demand Generation and Inbound marketing.  Listen to how a chance conversation at soccer game moved Judy into her new role as an web based business owner.