Posts Tagged ‘Google’

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Social Media: What Does Google Say About You?

November 15th, 2010

By Cheryl E. Palmer, M.Ed., CECC, CPRW

“In a(n) . . . ExecuNet survey about reputation management and Internet presence, 86 percent of executive recruiters say they routinely scour online sources for information that goes beyond a candidate’s résumé. Nearly 7-in-10 search firm consultants say that executive job candidates’ prospects improve when positive information is found online.” (2008 Executive Job Market Intelligence Report from ExecuNet)

A logical place for recruiters to search for information online about candidates is Google.  Google is one of the largest search engines on the Internet.

When recruiters search for you, what will they see?

Nothing!

If you are not present on social media sites such as LinkedIn, Twitter, and Facebook, recruiters will never see you at all.  And that means that you could miss out on job opportunities as a result.  According to MSNBC, “These days, small and midsize companies aren’t even posting jobs, instead going to sites like LinkedIn in search of their ideal candidate.”  (“Using LinkedIn to Maximize Your Job Search,” MSNBC.com, March 12, 2009) A Google search will show results for your name from » Read more: Social Media: What Does Google Say About You?

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Personal Branding: What’s in a name?

July 7th, 2010

Digital dirt on search engines can make or break your next job offer!

By StormStaff

Here’s a question for you: have you ever Googled your name?  If not, you may want to take a moment to type it into the search bar and see what comes up!

In our previous blog post, we told you to Google your name. Why? When doing research prior to your job hunt, it is always important to not only research potential employers but yourself as well! Many hiring managers and recruiters do this, so that means your online presence can make or break your job search now more than ever before. Make sure positive and professional content appears under your name before someone may find something you won’t want to be seen.

First off, how can you search yourself? Check out several search engines like Google, Yahoo, Ask, Bing, etc. Review the first three to five pages of results for content.

When you conduct your search, try the following search options:

- Type in alternate forms of your name – any nicknames, alternate spellings, etc.

- Type in your middle name

- Type in your middle initial

- Type in the names of any former employers included with your name

If you’ve searched yourself and found nothing, now is the perfect time to add to your professional online presence! There are several steps you can take:

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Personal Branding: How Does Google Affect Your Job Search?

May 30th, 2010

By Phil Rosenberg

What does Google say about you? Why should a job seeker care?

Candidates should care, because employers care, recruiters care, HR personnel care.  Google can open opportunities for you … or knock you out of contention. Not having anything listed about you in the first few Google pages may work against you. Then again, having negative results show up in the first few pages of Google can be damaging to your job search.

It may seem that Google is just a huge invasion of privacy, that it only causes problems in your search efforts. While Google can cause problems for your search, in most cases it only causes problems if you let it.

That’s right, if you let it. You have some control over Google rankings, a process called Online Reputation Management. Online Reputation Management has two parts:

Managing Content: Much press has been made out of companies starting to check job seeker’s profiles on social networks. How could this be damaging? These tips aren’t meant to suggest you don’t use online services, just that you make sure to review what is publicly visible.
Maximizing Effect: Online Reputation Management can amplify your exposure, and help your recognition as a Subject Matter Expert » Read more: Personal Branding: How Does Google Affect Your Job Search?

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