Posts Tagged ‘google rankings’

Personal Branding: How Does Google Affect Your Job Search?

May 30th, 2010

By Phil Rosenberg

What does Google say about you? Why should a job seeker care?

Candidates should care, because employers care, recruiters care, HR personnel care.  Google can open opportunities for you … or knock you out of contention. Not having anything listed about you in the first few Google pages may work against you. Then again, having negative results show up in the first few pages of Google can be damaging to your job search.

It may seem that Google is just a huge invasion of privacy, that it only causes problems in your search efforts. While Google can cause problems for your search, in most cases it only causes problems if you let it.

That’s right, if you let it. You have some control over Google rankings, a process called Online Reputation Management. Online Reputation Management has two parts:

Managing Content: Much press has been made out of companies starting to check job seeker’s profiles on social networks. How could this be damaging? These tips aren’t meant to suggest you don’t use online services, just that you make sure to review what is publicly visible.
Maximizing Effect: Online Reputation Management can amplify your exposure, and help your recognition as a Subject Matter Expert » Read more: Personal Branding: How Does Google Affect Your Job Search?

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Job Search Tips: 5 Ways Social Media Gives Job Seekers An Advantage

May 16th, 2010

By Phil Rosenberg

This is a republication of an article Phil wrote for NewMediaHire.

Phil Rosenberg

In today’s hyper-competitive, recessionary job market, job seekers are finding more barriers than good news. Creative social media use gives job seekers a way to beat the odds. When government figures list unemployment as 6 times greater than job openings, you’ve got to try something different to be noticed.

The good news is that Social Media gives job seekers plenty of opportunities to stand out. While most job seekers recognize Social Media’s help in networking, few take advantage of Social Media’s power in branding, Subject Matter Expertise, research and differentiation.

Here’s a list of 5 ways social media gives job seekers an advantage:

    • Linkedin is great for more formal contact with hiring managers, and to discover who to contact within a company. Linkedin has tools that overlay major job boards, so job seekers see who to contact in their network are at target companies where jobs are advertised.  For an examples of all these points see 20 Ways to Brand Yourself.
    • Facebook’s sheer size, viral distribution and groups make it a great place for media professionals to build network contacts. Facebook is great for more informal networking, especially to use common interests to contact hiring managers. Identify contact manager on Linkedin, discover common interests, search for them by name on Facebook groups with common interests and start a discussion about something other than your job search. Build a relationship first, and the decision maker will ask what you do. » Read more: Job Search Tips: 5 Ways Social Media Gives Job Seekers An Advantage

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