Posts Tagged ‘Google alerts’

Personal Branding: How to build and maintain strong online presence

July 1st, 2010

By Nelly Tonchev

Nowadays fewer people will ask for your phone or email, they will Google your name to learn information about you and connect online …. are you online?   In this day and age if you are not active on social networks you are in danger to being “out of loop”.  Social Networks are wonderful tools that can reinforce your personal brand and also your job search.  You can make new contacts, share information, promote your services and expertise and extend your brand reach. But to make the most of the social networking you need to have a good plan and make sure your privacy is protected.

Here are few simple steps:

  • Spread the same professional picture (Avatar) across all networks: blogs, web sites, etc… Using clowns or cartoons are poor way to present your self and your business in professional manner
  • Create complete and consistent Profile across all networks: name, summary, description, education, interests, web sites, Avatar (picture), this is your virtual resume, keep the information consistent and professional
  • Join only trusted networks and relevant to your interest or situation to overcome the social media overload » Read more: Personal Branding: How to build and maintain strong online presence

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Personal Branding: How Does Google Affect Your Job Search?

May 30th, 2010

By Phil Rosenberg

What does Google say about you? Why should a job seeker care?

Candidates should care, because employers care, recruiters care, HR personnel care.  Google can open opportunities for you … or knock you out of contention. Not having anything listed about you in the first few Google pages may work against you. Then again, having negative results show up in the first few pages of Google can be damaging to your job search.

It may seem that Google is just a huge invasion of privacy, that it only causes problems in your search efforts. While Google can cause problems for your search, in most cases it only causes problems if you let it.

That’s right, if you let it. You have some control over Google rankings, a process called Online Reputation Management. Online Reputation Management has two parts:

Managing Content: Much press has been made out of companies starting to check job seeker’s profiles on social networks. How could this be damaging? These tips aren’t meant to suggest you don’t use online services, just that you make sure to review what is publicly visible.
Maximizing Effect: Online Reputation Management can amplify your exposure, and help your recognition as a Subject Matter Expert » Read more: Personal Branding: How Does Google Affect Your Job Search?

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