By Richard Swensson

Forbes credits American humorist, Will Rogers, for the original quotation, “You never get a second chance to make a first impression”[i]. It’s a clever line and unarguably a truism; first can only ever happen once.

For the interviewee, however, the opportunity for a first impression occurs long before any meeting. This may include, for example, an application letter or a telephone conversation that marks the first direct contact between interviewer and interviewee, but in today’s world of social media, the first impression can be formed long before its occurrence.

A person who wants to succeed in the world of work and business today needs to pay attention to three broad aspects of behavior. First is one’s name. We do not choose our name, but we can ensure that our name remains a “good” name; one which describes a person whose behavior is » Read more: Interviews: Attention. And Other Impressive Traits for the Interviewee