By Marie Pugh
Now that you know what craft you are going to center your business on, it is time to start getting your product out there on the market for the world to see.
There are many ways that you can market your product, both offline and online. Here are just a few:
Offline
- Attend any craft shows in your area. This is a great way to network with other crafters, and to get your product in front of your market. Hand out business cards, and make sure you set up a giveaway – even if it is just something small – to get names and contact information from people. You can keep this information in a book, or even better, set up an email newsletter through your website.
- Ask local businesses if they would be interested in having some of your products in their stores to sell, either on a consignment basis, or some kind of rental agreement that you can come up with. You would be surprised how many might be looking for something extra to offer their customers – and you won’t know unless you ask!
- Get custom decals on your vehicle – with your contact information, and website address if you have one.
- Don’t forget to advertise in your local paper. People won’t know that you are selling your product if you don’t let them know about it. » Read more: Job Opportunities: Turning Your Craft Into A Business – Part Three
