Posts Tagged ‘building relationships’

Q & A: Social Media and Your New Small Business

December 1st, 2010

By Gail Z. Martin

Where do I start with social media for a new small business?

Start with your #1 business goal and a clear understanding of who your target audience is and what message will move that audience to action.  Then focus on 2-3 social media sites where your target audience is already congregating.  For most businesses, this will include Facebook, LinkedIn and Twitter.  Craft a message that provides immediate value—tips, ideas, links to useful articles, videos, helpful downloads, and free content that establishes you as an expert, a good neighbor in the cyber-community, and someone with good ideas.  Focus on building relationships, not making immediate sales. Give away info 10 times for every one time you try to sell.  Be visible, be helpful and be friendly.

What avenues should be my priorities? What will I get the biggest bang for my buck out of? » Read more: Q & A: Social Media and Your New Small Business

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Job Search Tips: It’s Not Just The Economy, It’s You

April 11th, 2010

By Phil Rosenberg

Republished with permission from Phil’s blog on reCareered

Phil RosenbergWhat happens when the going gets tough?

In sports, when a team is about to face a tougher opponent, when they are expected to lose, do their coaches have them prepare in the same way? When you’re up against a tough business problem, up against a difficult challenge, do you go prepare the same way as for something easy?

Successful teams, competitors, and business people attack difficult challenges differently than the easy stuff. They prepare differently, they train harder, they push themselves, and they try new tactics to put prepare their competition. Better preparation is why underdogs have a fighting chance to win.

Bobby Knight, 3 time NCAA basketball championship coach, is a great example of this type of preparation. Bobby had solid players who never gave up, who responded to the amazing work ethic that Bobby drilled into their skulls and hearts. His 3 championships with Indiana were teams that rose above the talents of the individual players – these teams were greater than the sum of their parts. » Read more: Job Search Tips: It’s Not Just The Economy, It’s You

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