By Gail Z. Martin
Where do I start with social media for a new small business?
Start with your #1 business goal and a clear understanding of who your target audience is and what message will move that audience to action. Then focus on 2-3 social media sites where your target audience is already congregating. For most businesses, this will include Facebook, LinkedIn and Twitter. Craft a message that provides immediate value—tips, ideas, links to useful articles, videos, helpful downloads, and free content that establishes you as an expert, a good neighbor in the cyber-community, and someone with good ideas. Focus on building relationships, not making immediate sales. Give away info 10 times for every one time you try to sell. Be visible, be helpful and be friendly.

What happens when the going gets tough?

