by Marci Reynolds, CEO of J2B Marketing
Online Branding, Social Media & SEO Expert
There are many benefits to publishing online content for your job search- but blogging is not the only way. There are many alternatives to blogging that job seekers can leverage to expand and reinforce their online brand and help to improve their online visibility. I’ll cover 5 in this blog post.
What Are The Goals of Publishing Online Content?
When you decide to publish content online for your job search, you have three main goals…
First you want to demonstrate, via the content, your skills, experiences, expertise and thought leadership. The content you publish can bring your resume or LinkedIn profile alive.
Second, if you are in a profession that requires outstanding writing skills, publishing online content is a way to demonstrate your writing skills.
Last, online content can help with your search engine optimization. Said another way- if someone Googles your name, your online content should come up in search results.
What are 5 Alternatives To Blogging for Your Job Search?
The first alternative to blogging that I want to share is article writing & publishing. This is the process of writing individual, original articles on the business topics of your choice and publishing them on article marketing websites such as Hub Pages or Associated Content. Article writing gives you the freedom to write as few or as many articles as you want and publish them at any time. If you decide to write articles, each entry should be a minimum of 500 words, to provide the full search engine optimization benefits.
