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Q & A: Why Do I Need Social Media?

August 22nd, 2010

By Gail Z. Martin

For those who are planning to start their own business it is important that you develop a social media plan to promote your new business.   NEJS asked Gail to provide some insight to common questions about social media practices.

My business is totally local. Why do I need to be on social media?

Your friends, neighbors and customers use social media to get information. For example, a local restaurant can post its blue plate special of the day or its soup du jour. An ice cream parlor can post its daily flavor. You can post photos from your recent events, special discounts only available on social media for your customers, and celebrate local heroes. If you do a community fundraiser, you can ask for donations, keep your friends/followers apprised of the progress, give results reports and even share photos and video. If you support a local project like a kids’ sports team, you can share photos and brag on the team’s progress. Social media also gives your customers a way to communicate with you. Ask questions, take surveys, run polls and get feedback. Social media can be as local as you are!

I run a non-profit.  Is social media important for charitable organizations?

Absolutely.  According to a recent study, 86% of nonprofits are using social media, and 30% of fund-raising is happening on either social media » Read more: Q & A: Why Do I Need Social Media?

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Interviews: Why Am I Always 2nd or 3rd?

August 19th, 2010

By Phil Rosenberg

A reader asked me why she’s getting many interviews, yet always coming in 2nd or 3rd?

There can be many answers to this broad of a question, perhaps having to do with the interview, follow up, resume, other materials, but it all really comes down to perception.

L.L. shared a question about her own job search, and asked:

“What would you say to someone like me who has been looking for one year, has applied for 55 jobs, was interviewed for 35 of those jobs and came in 2nd and 3rd for 95% of those jobs, and who has a Master’s degree in public administration/policy from USC and 12 years’ experience as a manager/director in corporate communications, public affairs, media/government relations, philanthropy and public relations, and another 10 years experience as a marketing-communication manager in association management, and 8 years’ experience running my own PR firm from 2000 to present with the exception of 2 years as a western U.S. manager of marketing-communications for a national charity?”

Wow! All this in one sentence – from a candidate interviewing for communications manager/director » Read more: Interviews: Why Am I Always 2nd or 3rd?

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Career Assessments II and Entrepreneurship – Show 21

August 14th, 2010

Career Counselor Judit Price (start to 15:30 on the time line) describes the 9 tests she uses in her career assessments, what they reveal about you and how she synthesizes them all to come up with her career recommendations. Susanne Gray and Margie Pascetta, (15:30 to end on the time line) small business coaches at the Entrepreneur’s Source ( tpbostonnorthandwest.net ) talk about entrepreneurship and how one might make that happen.

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