Personal branding

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Personal Branding: Tips for Marketing Yourself

June 1st, 2010

Reprinted with permission.

By L. Drew Gerber

Drew GerberWhether you are looking for a job, thinking of starting your own business or even steadily working for someone else, this is a good time to start marketing and branding yourself.

Companies have long known the importance of making a name for their products and services to set themselves apart from their competition. Today’s rapidly shifting economy combined with our increasingly Web-driven communications make it essential for individuals to constantly assess, update and promote their skills.

OK, you say, I understand why Microsoft, Apple, Nike, Kellogg’s, Campbell’s and Nabisco brand themselves. I’m not a computer, a shoe or a can of soup.

Well, just like those companies, you face competition every day, whether you know it or not. Branding yourself is the key to standing out, no matter if you are selling a product, a service or yourself.

This economy makes it essential for us all to rethink how we view and market ourselves. Why? If » Read more: Personal Branding: Tips for Marketing Yourself

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Personal Branding: How Does Google Affect Your Job Search?

May 30th, 2010

By Phil Rosenberg

What does Google say about you? Why should a job seeker care?

Candidates should care, because employers care, recruiters care, HR personnel care.  Google can open opportunities for you … or knock you out of contention. Not having anything listed about you in the first few Google pages may work against you. Then again, having negative results show up in the first few pages of Google can be damaging to your job search.

It may seem that Google is just a huge invasion of privacy, that it only causes problems in your search efforts. While Google can cause problems for your search, in most cases it only causes problems if you let it.

That’s right, if you let it. You have some control over Google rankings, a process called Online Reputation Management. Online Reputation Management has two parts:

Managing Content: Much press has been made out of companies starting to check job seeker’s profiles on social networks. How could this be damaging? These tips aren’t meant to suggest you don’t use online services, just that you make sure to review what is publicly visible.
Maximizing Effect: Online Reputation Management can amplify your exposure, and help your recognition as a Subject Matter Expert » Read more: Personal Branding: How Does Google Affect Your Job Search?

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Personal Branding: You have a blog, so now what?

March 8th, 2010

By Nelly Tonchev

Nelly Tonchev

Each year we make New Year’s resolutions: lose weight, find a new job with a boss we like, make this wonderful trip we dreamed about for the last few years. The list can go on and on…

With the emerging of a new phenomenon known as Social Networking there is one more item on our New Year’s resolution list: start a blog and promote our brand online.

Last month while I was looking through the pages of Boston Metro, a short article from Dan Schawbel caught my eyes and especially a single quote on how important it is in 2010 to build a strong online brand. I am sure each of you has seen similar articles online advising people to join at least two networking sites, open a Twitter account, find followers and publish your own blog.

Nowadays it is easy to find a provider and set up your own blog for free, but the most important question to ask yourself before you start is “What I am going to blog about?”  Believe it or not most people fail to emerge as successful bloggers as they don’t know what they want to write in their blog!! Which means they truly don’t know what they are passionate about.

I think the first important step to take before you start your blog is to ask yourself:

“What am I going to blog about? What is my passion? What type of blog?”

Sit down grab piece of paper and pencil and write down your ideas:

  • Will the blog be used as your online resume? Showcasing your expertise and knowledge of your industry or profession is an excellent way to build your career brand. Good news: Blogging is good for your career. But be careful and make sure your blog is well executed; write quality articles so people will return for more.

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