Personal branding

Personal Branding: You have a blog, so now what?

March 8th, 2010

By Nelly Tonchev

Nelly Tonchev

Each year we make New Year’s resolutions: lose weight, find a new job with a boss we like, make this wonderful trip we dreamed about for the last few years. The list can go on and on…

With the emerging of a new phenomenon known as Social Networking there is one more item on our New Year’s resolution list: start a blog and promote our brand online.

Last month while I was looking through the pages of Boston Metro, a short article from Dan Schawbel caught my eyes and especially a single quote on how important it is in 2010 to build a strong online brand. I am sure each of you has seen similar articles online advising people to join at least two networking sites, open a Twitter account, find followers and publish your own blog.

Nowadays it is easy to find a provider and set up your own blog for free, but the most important question to ask yourself before you start is “What I am going to blog about?”  Believe it or not most people fail to emerge as successful bloggers as they don’t know what they want to write in their blog!! Which means they truly don’t know what they are passionate about.

I think the first important step to take before you start your blog is to ask yourself:

“What am I going to blog about? What is my passion? What type of blog?”

Sit down grab piece of paper and pencil and write down your ideas:

  • Will the blog be used as your online resume? Showcasing your expertise and knowledge of your industry or profession is an excellent way to build your career brand. Good news: Blogging is good for your career. But be careful and make sure your blog is well executed; write quality articles so people will return for more.

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Personal Branding: Practice and Polish Your Elevator Pitch

February 7th, 2010

Whether you are pitching to a client, an investor or a potential employer, having the skills to get across your message in the first 30 seconds is essential.  This networking meeting will first walk you through how to make that elevator pitch and give you an opportunity to practice in small groups.

Debra Crosby, speech and media coach, facilitates this group and will provide tips on how to make your pitch better.

Date: Thursday, February 11, 2010
Time: 5:30 – 7:30 p.m.

Location: Enterprise Center at Salem State College, 121 Loring Avenue, Suite 106, Salem (directions)
Cost: No charge
Contact: Laurel Costello at the SBDC at 978-542-6343 or lcostello@salemstate.edu. Register online with link below.

> Register online

Cosponsored by the Enterprise Center at Salem State College and the Creative Economy Association of the North Shore

Once your elevator pitch is polished contact The New England Job Show to film your ePitch.

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Careerbrander.com- A New Online Branding Tool For Job Seekers

November 19th, 2009

by Marci Reynolds, CEO of J2B Marketing

Online Job Search, Social Media Educator For NEJS

Marci ReynoldsCareerbrander.com is a new web destination for job seekers to manage their career transition, personal marketing and online identity management. Consider the company a new breed of outplacement service, delivered 100% online and purchased by individual job seekers, for a very low monthly fee.

What are Outplacement Services?

When we think of outplacement or career transition services, we usually think of services paid for by an employer and offered at the time of a layoff or job termination. These services are provided by vendors such as Lee Hecht Harrison, Monster or Right Management and include skills assessment, career coaching, job skills training, networking and resume writing. They are usually delivered in person, either one on one or in group settings.

Between 60-70% of companies involved in a layoff offer some type of outplacement service, which range in length from one month up to six months. (Sources: The Working Kind Blog, The Hewitt Report, Personnel Today)

What options does a job seeker have if they were not offered traditional outplacement services or if their services have expired?

A new Boston based company called Careerbrander.com, is trying to fill that void with a new, online product.

Per their website,  “CareerBrander.com provides individuals in career transition the best personal branding tools and content available on the Internet. Take control of your career identity. Build resumes, order business cards and establish a personal website in minutes. Learn how the Internet’s social networks, resume keywords, online identity, and job sites impact your job search.”

I had the opportunity to interview Career Brander’s founder and CEO, Ian Levine, to learn more..

1) Ian, what inspired you to launch the Career Brander website service?

Ian LevineIan Levine

My background is in document management technologies and I saw a way to help job seekers by bringing efficiency to a portion of the career transition process. I committed to create an online service that would accomplish 3 things: 1) make job seekers’ lives easier, 2) save them time and 3) educate them about Internet job search.  At first I sold the service only to corporations as an outplacement service.  Then this past summer, I opened up the application and service as a direct to consumer offering under the Career Brander name.

» Read more: Careerbrander.com- A New Online Branding Tool For Job Seekers

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Motivation and Self Marketing: A Matter of Self-Esteem

November 18th, 2009

By Mary Bermel, Owner, Bermel Interactive

Marketing Consultant and NEJS Volunteer

Mary Bermel

Carl Harvey, founder of sales training and development firm Success & Self-Esteem, and author of What’s Stopping You combines psychology with  the art of selling to help professionals. What does that have to do with the job search? Everything. As Carl explains it,job seekers are in the business of selling themselves, and the same challenges that stymie the most gung-ho sales professional keep job seekers from moving forward to achieve their carer goals.

Carl spoke to the Expert Connections’ Meet Up founded by business leadership coach, Karen Burke in Acton on Thursday, November 5th.   He says it is critical for sales professionals and job seekers alike to develop an “expanded capacity of self-esteem to deal with the risks, challenges and uncertainty” inherent in the job search as well as “relentless confrontations, negatives and disappointments.” It starts, Carl explains with understanding what self-esteem is: one’s sense of  his/her capability and worthiness in meeting’s life’s challenges by thinking and acting in ways appropriate to the task at hand. Simply put, you have to believe you are capable and worthy.

For the truth is, selling is always an “inside job”. What people see, our behaviors and the results they produce, are always consequences, effects of what they don’t see, our inner state of either self-confidence or self-doubt, either our best self or our diminished self. The battle in sales is always fought from the inside out.

- Carl Harvey in preface of his book, What’s Stopping You?

He offered solid advice on how to build one’s self-esteem:

» Read more: Motivation and Self Marketing: A Matter of Self-Esteem

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The Redundancy Club

October 16th, 2009

By Mary Bermel, Owner, Bermel Interactive

Marketing Consultant and NEJS Volunteer

Mary-7084-Edit

An article in the WSJ entitled Coping With a Job Loss – Again got me to thinking about a former employee of mine who, at the ripe old age of 28, was laid off 4 times.  Yes, 4 times by the age of 28.  Make no mistake, this was a top performer whose drive was matched only by an acerbic wit.  Oh, and did I mention an Australian accent that left clients hanging on to her every word?

As I recall, the retail apparel store she managed closed, followed by – are you sitting down – a Brisbane-based maker of snow for which she was a marketing manager.  (I think the Saudis now boast a huge indoor ski hill thanks to the technology from that bastian of all-things-winter, Australia).  Next, while she was on a sabbatical in the U.S. working on my team, the telecom company that had granted the sabbatical riffed her.  Most recently, I laid her off as part of a 1,500 reduction in force at Yahoo and was myself laid off within minutes of completing said duties.

She was less upset than annoyed, confident that her job had been rudely yanked from her rather than lost.  She quickly got on with the business of finding her next job, a skill set she surely has honed after 3 – er, 4 –  successive layoffs.  Despite being an Aussie, less than a year in NY, she managed to find a new role rather quickly, largely because her attitude was resilient, focused on moving on.   She had no reservations about telling everyone who could help of her predicament.  She used the web to market herself, search for jobs, connect with people who could help.  And in the midst of all of this, she wrote a small book about what to do when you are laid off appropriately titled “The Redundancy Club.”  Though short, I have no doubt it is inspirational, practical and full of cheeky and sarcastic comments that will make for good reading, especially if you appreciate  self-deprecating humor.

It’s easy to say successive layoffs build resiliency but we know that’s not true.  It’s easy to say a younger generation is better equipped to deal with the web-oriented demands of today’s job market.  That’s probably true.  That said, the lesson from her story for me is twofold:

a) Adapting to today’s job market and moving on requires all of us to develop a new set of skills.  We should value the usefulness of those skills and pass them along to others and of course, to our children.

b) Adaptation and moving on is also about a mindset.  At the end of the day, attitude is perhaps the greatest human freedom.

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Career Assessment: Free Webinar – Play To Your Strengths To Land A Job

October 8th, 2009

by Ken Masson, NEJS Executive Producer

When: Wednesday, October 21
Time: 12 noon CENTRAL (1 pm ET, 11 am MT, 10 am PT)
Busy at that time? Sign up now and listen later.
Conference registration:

Losing a job can be devastating. But it’s also an opportunity for you to set yourself up for greater success and satisfaction. So don’t just take any job. Learn how to value your strengths and do more of what you do best.

In today’s job market, your strengths are the one thing you can bank on. Whether you are an independent contractor, internal employee, business owner or salesperson, time invested in identifying and leveraging your strengths pays big dividends. So don’t rely on the stimulus package to get your career in high gear. Learn how to play to your strengths and stay viable in today’s marketplace.

SPECIAL: All Registrants receive a FREE Play to Your Strengths® Talent Assessment. Within minutes, you can identify your top talent strength. You’ll be sent the link to take this assessment AFTER the webinar. You do not have to attend to the webinar to take advantage of this offer. .

ABOUT THE SPEAKER

FAITH RALSTON, an internationally-recognized expert in leadership and team effectiveness, is the creator of the Play to Your Strengths Talent System and Talent Quiz. She’s also the author of four books including her most recent, Play Your Best Hand.Faith helps leaders and teams succeed with change initiatives by leveraging everyone’s best talents. She is adept as seeing others’ innate gifts and helping them capitalize on these assets to achieve extraordinary results. She brings a practical, fresh approach guaranteed to help anyone in today’s new economy get back to work faster. faith_ralston

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10 Job Tweeters You Should Be Following

October 8th, 2009

By Ken Masson, NEJS Executive Producer

CareerBuilders.com recently published an article about the top ten twitters that job seekers should be  following.

They are:

@adriennewaldo
About the author: Adrienne Waldo, a New York-based writer, consultant and blogger, made a name for herself when she began blogging about Generation Y.
@AlisonDoyle
About the author:
Alison Doyle regularly writes articles on job-seeking issues, ranging from interview advice to using social media appropriately.
@AnitaBruzzese
About the author: Anita Bruzzese is the author of “45 Things You Do That Drive Your Boss Crazy” and also writes a workplace blog full of tips and advice for employees.
@CAREEREALISM
About the authors:
Careerealism.com founder J.T. O’Donnell and a group of job experts let you know when they’ve posted new advice for job seekers. They also respond to job seekers with career questions — in 140 characters or less, of course.
@careerdiva
About the author:
Eve Tahmincioglu blogs, publishes articles and Tweets on career issues.
@CBforJobSeekers
About the authors:
CareerBuilder’s team of experts writes for the job-seeking blog TheWorkBuzz.com and also writes workplace articles, such as the one you’re reading right now.
@heatherhuhman
About the author:
Heather Huhman is an expert on helping Generation Y job seekers and recent graduates navigate the professional world.
@InterviewCoach
About the author:
Lewis Lin is a Seattle-based interview coach who prepares clients for the difficult questions that will come their way during a job search.
@Keppie_Careers
About the author:
Atlanta-based Miriam Salpeter is a career coach and résumé writer for Keppie Careers. She helps job seekers spice up their résumés, prepare for interviews and achieve their career goals.
@Writerbabe
About the author: Chicago-based Raven Moore authors The Writerbabe Series, a blog that explores professional, pop-culture and newsworthy topics.

Read The Complete Article

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