By Nelly Tonchev

Each year we make New Year’s resolutions: lose weight, find a new job with a boss we like, make this wonderful trip we dreamed about for the last few years. The list can go on and on…
With the emerging of a new phenomenon known as Social Networking there is one more item on our New Year’s resolution list: start a blog and promote our brand online.
Last month while I was looking through the pages of Boston Metro, a short article from Dan Schawbel caught my eyes and especially a single quote on how important it is in 2010 to build a strong online brand. I am sure each of you has seen similar articles online advising people to join at least two networking sites, open a Twitter account, find followers and publish your own blog.
Nowadays it is easy to find a provider and set up your own blog for free, but the most important question to ask yourself before you start is “What I am going to blog about?” Believe it or not most people fail to emerge as successful bloggers as they don’t know what they want to write in their blog!! Which means they truly don’t know what they are passionate about.
I think the first important step to take before you start your blog is to ask yourself:
“What am I going to blog about? What is my passion? What type of blog?”
Sit down grab piece of paper and pencil and write down your ideas:
- Will the blog be used as your online resume? Showcasing your expertise and knowledge of your industry or profession is an excellent way to build your career brand. Good news: Blogging is good for your career. But be careful and make sure your blog is well executed; write quality articles so people will return for more.
As I attend networking and volunteer meetings sooner or later interviewing comes up. Did you get one? How did it go? What did they ask you? How do you think you did?

